Seven-time Super Bowl Champion Joins Delta to Elevate Performance and Community Engagement
Atlanta, GA – Delta Airlines has announced a groundbreaking partnership with Tom Brady, the legendary seven-time Super Bowl champion, on Wednesday. In this multiyear deal, Brady will take on the role of a long-term strategic advisor to the airline giant.
The collaboration is set to harness Brady’s strategic insights and leadership prowess to advance Delta’s initiatives across its global employee base, customers, and key stakeholders, as stated in the official news release.
Ed Bastian, Delta’s CEO, expressed his enthusiasm for the partnership, highlighting the company’s commitment to excellence. He stated, “Delta’s people are driven by their commitment to world-class performance, excellence, and a desire to achieve best-in-class results. Bringing a leader like Tom onto the Delta team furthers our mission to connect the world while accelerating our drive to continuously improve for our colleagues, customers, and communities.”
The partnership will integrate Tom Brady’s dedication to winning and his passion for inspiring individuals to reach their full potential with Delta’s objective of connecting people to their greatest capabilities.
The collaboration will have a specific focus on three key areas:
Employees: Brady will collaborate with Delta to create and advise on strategic training and teamwork tools designed to enhance the performance of the airline’s workforce.
Customers: Brady will lend his support to the company’s brand identity, contributing to select elements of Delta’s marketing strategies and customer engagement efforts.
Communities: Brady will actively participate in Delta’s endeavors to make a positive impact on the communities where its employees reside and work.
Tom Brady expressed his gratitude for becoming part of the Delta family, emphasizing the deep admiration he has held for the company over the years. He noted that the championship teams he has been a part of were built on great leadership and a relentless commitment to excellence, qualities he finds mirrored in Delta.
Brady shared his excitement about contributing to Delta’s ongoing success alongside Ed Bastian and the Delta team.
In the initial year of the partnership, Brady will focus on closely collaborating with Delta employees to facilitate their onboarding, promote cultural familiarity, and encourage immersion into the Delta organization.
This strategic alliance between Delta Airlines and Tom Brady marks a significant milestone and reflects Delta’s dedication to continuous improvement and community impact. Brady’s involvement is expected to bring fresh perspectives and expertise to enhance various facets of Delta’s operations.
As the partnership evolves, it holds the potential to shape the future of airline excellence and community engagement, driven by the winning spirit and commitment to greatness embodied by Tom Brady and Delta Airlines.