“Grammy Winner Ricky Kej Endorses Zomato’s ‘Pure Veg Fleet’ on Social Media, Citing Personal Experiences with Mixed-Up Orders”
Introduction
Zomato’s recent announcement regarding the launch of a ‘Pure Veg Fleet’ adorned in green uniforms has ignited a significant controversy across various social media platforms. While Grammy winner Ricky Kej welcomed the initiative, praising its potential to address the concerns of vegetarian customers, others expressed apprehensions about potential discrimination and division.
Background Information
Zomato’s decision to introduce a fleet exclusively dedicated to delivering vegetarian food items was initially met with mixed reactions. Ricky Kej, a staunch advocate of vegetarianism, took to social media to commend the move, citing personal experiences of receiving non-vegetarian orders mistakenly. He emphasized the importance of such a service for individuals committed to vegetarianism for ethical, environmental, or health reasons.
In response to the growing debate, Zomato CEO Deepinder Goyal announced a significant policy change. He revealed that all Zomato riders would revert to wearing the standard red-colored t-shirts, eliminating the visual distinction between those delivering vegetarian and non-vegetarian food. This decision aims to address concerns raised by critics regarding potential discrimination among delivery agents and customers.
Key Points
- Support from Ricky Kej: Ricky Kej endorsed Zomato’s ‘Pure Veg Fleet,’ citing personal experiences and emphasizing the need for such a service among vegetarian customers.
- Controversy and Criticism: Critics expressed concerns about potential discrimination and division resulting from the introduction of the ‘Pure Veg Fleet,’ particularly regarding the visual distinction among delivery personnel.
- Response from Deepinder Goyal: Deepinder Goyal responded to the backlash by announcing a policy change to eliminate the visual distinction between delivery agents, emphasizing inclusivity and unity among Zomato’s delivery fleet.